Client
351 Startup Association
Overview
Portugal Tech Week is an annual event that gathers technology professionals, startups, and investors to discuss innovations and trends in the industry.
Client
351 Startup Association
Industry
SaaS
Service
Brand Identity
Digital Design
Duration
2 Weeks Sprint
The Challenge
The challenge was to create an engaging digital experience that provides easy access to event details, schedules, and networking opportunities for attendees.
The Solution
The redesign not only improved usability but also made the platform feel more engaging and intuitive. Users found it easier to navigate, the branding felt more relevant and memorable, and the overall experience was smoother. Key Takeaways: • Clearer navigation meant less frustration and quicker access to relevant content. • A refreshed, culturally inspired brand made the platform more inviting and unique. • Better engagement through thoughtful UI elements encouraged users to explore more. Ultimately, the new design created a more seamless and enjoyable experience, making it easier for users to connect, discover, and participate with confidence.
The Result
A clearer, more professional, and cohesive website with strong branding, an intuitive user flow, and a centralized ticketing process that enhances user engagement and credibility.
