Client
Garaje de Ideas (Recruitment Challenge)
Overview
This project was developed as part of a recruitment process for Garaje de Ideas, where I was challenged to create a visual identity and landing page for their exclusive event, Garaje Afterhours. The project involved conceptualizing a visual identity for Garaje Afterhours, an exclusive event for select clients. The goal was to create a modern, sophisticated, and engaging design that aligned with the brand’s aesthetics while enhancing the event’s exclusivity and appeal.
Client
Garaje de Ideas (Recruitment Challenge)
Industry
IT Consultant
Service
Web design
Branding
Responsive Web Design (Mobile First)
Duration
2 days sprint
The Challenge
Conceptualize the visual identity and landing page for Garaje Afterhours, an exclusive event for select clients. The goal was to create a modern, sophisticated, and engaging brand experience while ensuring seamless event registration. As we can see in the images, a newsletter was made. Besides, I also created some social media content for the visual identity.
The Solution
A sleek, black and gray palette with an accent pink for contrast. Rubik Mono One and Manrope ensured a balance between boldness and readability. The landing page featured structured content, smooth navigation, and optimized speaker sections, enhancing user engagement and participation.
The Result
A cohesive and visually striking identity that enhances the event’s exclusivity. The branding, invitation, and landing page effectively communicated the event’s premium positioning and facilitated a smooth user experience across desktop and mobile.
