Client
Freelance
Overview
Prime video is one of the leading streaming platforms, offering a vast selection of movies and TV shows. However, its user interface presents several usability challenges, impacting the overall user experience. Through a heuristic evaluation, I identified key areas for improvement to enhance navigation, readability and visual consistency.
Client
Freelance
Industry
B2C
Service
UI / UX Design
User Flow
Heuristics Analysis
Content
Duration
3-Day Sprint
The Challenge
Redesign six key screens of the Prime Video app, focusing on enhancing usability and improving UI inconsistencies.
The Solution
For my redesign of the Amazon Prime Video app, I focused on improving the user experience by making navigation simpler and the content easier to view. In the original app, the content was displayed horizontally, in circles, and in different styles, which felt inconsistent and distracting. I decided to use a vertical layout for the content, as it is much more intuitive on mobile devices. This way, everything is clearer and more organized.
The Result
A major change I made was to the “Continue Watching” section, which I moved to the top to make it easier to find. I also simplified the process of starting a movie. In my redesign, pressing the Play button takes you directly to the video player, so you can start watching right away. In the original app, no matter where you click—whether it’s the Play button or the content tile—it first takes you to a detailed information page before you can actually play the movie, which adds unnecessary steps to what should be a quick process. I also reworked the top navigation bar’s UX writing, restructuring the search and filtering options. I divided these options into distinct categories: “TV Shows,” “Movies,” and “Categories,” where users can explore specific genres and themes. In the original app, these filtering options were not as clearly defined. I chose this approach because it improves the user’s ability to quickly locate content based on their preferences, making the app more intuitive and responsive to the user’s needs. Furthermore, I decided to remove the “Sports” and “Live TV” sections from the main navigation and integrate them into “Categories.” This change was made for several reasons. First, it helps streamline the navigation, reducing clutter and unnecessary options. By placing these features within the broader “Categories” section, users can access a variety of content in one place without feeling overwhelmed by isolated sections. This approach fosters a more cohesive and simplified user journey. By making these changes, I focused on making the app easier to use, helping users get to what they want faster and improving the overall readability of important features.